Announcing Nuvo: Accelerating B2B Commerce with $45M Raised from Sequoia Capital, Spark Capital, and Other Top-Tier Firms
B2B commerce in the U.S. alone is a massive $11 trillion market—yet most businesses still rely on outdated processes and manual workflows to run their trade activities. Nuvo is building the missing connectivity layer for global trade, enabling businesses to verify buyers instantly, manage credit risk intelligently, and trade more effectively.
Over 40,000 businesses across physical industries–such as glass, chemicals, fresh produce, lumber, and liquor–rely on Nuvo to automate and accelerate their trade partnerships. This includes some of the world’s largest companies like AutoZone, Reyes Beverage Group, and Southern Glazer’s Wine & Spirits. Momentum continues to grow, with businesses on Nuvo growing 6x year-over-year and revenue scaling 4x.
Today, we’re doubling down on our ambition to become the global network where businesses securely connect, transact, and grow. We’re thrilled to share that we’ve raised $45M from Sequoia Capital, Spark Capital, Founders Fund, Index Ventures, and other top-tier investors. In addition, several founders and executives have also invested, including Ryan Petersen (Flexport), Max Mullen (Instacart), Gokul Rajaram (Marathon), Matt Macinnis (Rippling), Sanjit Biswas (Samsara), John Bickett (Samsara), Eugene Marinelli (Blend), and Paul Gu (Upstart).
If you’re excited to shape the future of commerce, please join us. We’re rapidly scaling the team, especially in Engineering. Email us at careers@nuvo.com or visit our careers page.
Trade Fuels Growth & Prosperity, Yet Remains Offline and Disconnected
Throughout history, economic prosperity has surged when goods are efficiently produced and distributed across societies. From the intricate transportation networks of Ancient Rome to the Silk Road’s trade routes in Asia and the global shipping corridors of the Industrial Revolution, enhanced connectivity among merchants has always driven progress and improved living standards.
Consider the last product you purchased—behind that simple transaction is a vast, intricate supply chain where businesses exchange goods, information, and money. Your morning coffee depends on cafés sourcing beans from roasters, the latest smartphone requires manufacturers to procure components from suppliers, and gas stations coordinate with refineries to secure fuel. These transactions form the backbone of our economy, but each business relies on a patchwork of in-house systems and labor-intensive workflows to manage trade activities.
For instance, B2B trade partnerships rely on direct relationships & trust, and it’s standard for suppliers to extend trade credit to drive sales and collect payment 30-60 days later. For B2B sellers, the challenge is twofold: accelerating revenue growth across their trade partnerships while mitigating fraud and credit risk. In today's increasingly volatile environment, these risks are amplified, putting a material strain on working capital [or you can say cash flow]The stakes are even higher when dealing with a large volume of small businesses, where late payments and defaults can strain cash flow. And today’s macro trends only amplify the risk—business bankruptcies surged 40% in 2024, more customers are sourced through unvetted online channels, and new businesses are being created at record rates.
Despite these challenges, many businesses still rely on outdated processes—PDF forms, phone calls, faxes, emails, and legacy accounting systems—to originate and manage trade partnerships. These inefficiencies impose a hidden “tax on trade”—a cost that businesses quietly bear but that drags down economic potential.
Shaping the Future of How Businesses Connect, Transact, and Grow
We celebrate the businesses that quietly power the global economy—the ones moving trillions in trade, keeping supply chains running without recognition. In the U.S. alone, there are 30 million of them, with hundreds of millions more worldwide. They produce, distribute, and sustain entire industries, yet many still rely on outdated systems that slow them down. To unlock their full potential, we’re building digital infrastructure powered by software, data, and AI—eliminating inefficiencies and creating new opportunities for growth.
Nuvo’s current product helps businesses connect and trade more effectively. B2B sellers onboard customers faster with built-in KYB/KYC and fraud verification, assess trade risk with real-time data, and maximize revenue potential. Suppliers acquire more buyers, increase revenue, and reduce risk. Buyers secure better credit terms and streamline procurement. As the fastest, most trusted way to connect trade partners, Nuvo’s network grows as businesses invite their customers and suppliers. As we scale, our focus areas will be:
- Scaling the Commerce Network: Just as Facebook connects people, Nuvo connects businesses. Our commerce graph verifies business identities, maps relationships, and enables faster, more trusted transactions. To become the identity layer for global trade, we must scale our infrastructure 10x, making it powerful enough for the world’s largest enterprises while ensuring speed and trust.
- Making Commerce Multi-Player: Technology transforms when it shifts from single-player to multi-player—like Figma in design and Notion in collaboration. Yet, most B2B software remains siloed, forcing businesses to manage trade through emails, PDFs, and spreadsheets. Nuvo eliminates these inefficiencies by connecting all stakeholders in a shared source of truth, enabling seamless coordination, faster decisions, and real-time trade visibility. As we scale, we’ll automate and accelerate these workflows.
- Building the Financial Layer for Trade: By embedding programmable financial infrastructure into the commerce layer, Nuvo will make trade faster, safer, more efficient.
We’re still in the early innings of building a generational company. If you’re excited about shaping the future of B2B commerce, email us at careers@nuvo.com or visit our careers page.