56% of b2b customers churn, often in search of better cash flows and 91% of credit teams are not proactively increasing customer credit.
Credit teams with inadequate data on new customers extend overly conservative credit limits. Even as these customers grow and build a strong payment history, their low limits aren’t reevaluated.
Credit sales are constrained when customers lack sufficient purchasing power. Best case, you capture a fraction of your customers’ total spend. Worst case, your customers churn and find alternative suppliers who offer better credit terms.